Writing Proposals with Your Whole Brain

April 29, 2021
2:00 PM - 4:00 PM
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Limited SMPS Member Exclusive Event!

Interactive Virtual Workshop Led by Judy Straalsund, GraceWorks

We’ve all read the project proposal blah-blah, haven’t we? “This is who we are, and this is what we do.” It’s self-centered; it’s boring, and it’s just plain blah-blah!

What if the content in your proposal spoke to your clients’ different preferences and thinking styles? Wouldn’t that be helpful to your reader? Welcome to the power of writing with your whole brain! The Herrmann Brain Dominance Instrument (HBDI) is the world’s leading thinking-styles assessment tool. HBDI’s Whole Brain® theory helps us understand how people prefer to think, process information, and communicate.

In this fun, interactive Graceworks workshop led by Judy Straalsund, we’ll learn how to use Whole Brain® Thinking to craft proposals that will help your readers get your message and help them make the decisions that are right for them. 

Judy Straalsund, Freedom Finder with Graceworks, has served firms ranging from HOK and Skanska to Hewlett Packard and the Portable Sanitation Association for more than 20 years. Providing creative solutions for a variety of programs, Judy is a dynamic combination of experienced presentation coach, corporate trainer, artistic director, and mountaineering guide. She’s a born leader who helps people achieve their best.

Based in Portland, Oregon, Judy also heads up our Gracewriting® Division. A published author and playwright, Judy is a master storyteller who also provides copyediting and quality assurance services for firms like Kodak, Nike and Intel. To top it off, she’s a trained practitioner of Whole Brain® Thinking and would love to talk with you about writing proposals with your whole brain! Judy is geeky about everything from prepositions and punctuation to persuasive writing and corporate presentations.

Join us on Thursday, April 29th for this exciting hands-on SMPS Member Exclusive Event led by GraceWorks. This will be interactive virtual sessions and handouts will be provided after registration. Not an SMPS member yet? Contact our Membership Director, Betsy Riley, at [email protected] for more!


Judy Straalsund
Freedom Finder with Graceworks

SMPS Member: $35

This event is an exclusive member event. Space is limited. Click here to register.