SMPS Dallas & Fort Worth Salary Survey
In March of 2013, the SMPS Dallas Board of Directors authorized and developed a salary and compensation survey in an effort to capture our specific market’s current compensation data. In order to gather as much data from as many marketers as possible, the original intention of the survey was to collect surveys from members of both SMPS Dallas and SMPS Fort Worth, as well as from AEC marketers outside of the membership of SMPS.
The survey questionnaire was distributed independently using Surveymonkey, an online survey service. Advance notice of the survey was provided to SMPS members at live events preceding the opening of the survey. Links to the online survey were disseminated via email on April 16, 2013 to members of both SMPS Dallas and SMPS Fort Worth. Recipients were encouraged to forward the survey link to peers and coworkers. A link to the survey was also embedded on the SMPS Dallas chapter webpage. Periodic reminders were emailed to members, and the survey was closed at 11:30PM CST on May 31, 2013. In total, 152 surveys were collected. Of these, 102 (67.1%) were fully complete.