Why Professionals Join SMPS


The Society for Marketing Professional Services (SMPS) is a group of marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms.

Our Dallas chapter actively promotes local, regional, and national involvement to provide local marketing professionals opportunities for personal development and to build long-lasting relationships with other industry professionals.

SMPS can help you, as a member, build your business and advance your career. SMPS membership gives you access to:

1. Networking Opportunities

Make local, regional, and national A/E/C business contacts through SMPS to build your business. Networking suggestions: Attend chapter meetings and programs or participate in Build Business or a national workshop. Volunteer for a chapter or national committee. Learn more about your fellow members in People on MySMPS. Participate in online forum discussions, where you can ask your peers for advice and recommendations and share your own experience and knowledge. Locate potential partners and suppliers in the A/E/C Buyer’s Guide.

2. Publications

Read up on trends, best practices, and relevant issues impacting professional services marketing and business development. SMPS membership includes subscriptions to the award-winning journal Marketer and to Connections, our e-newsletter; access to research and white papers funded by the SMPS Foundation; and discounts on industry publications from the SMPS Bookstore.

3. Marketing Resource Center

Take networking to another level with MySMPS, the award-winning online community designed exclusively for SMPS members. The mission of MySMPS is simple: To connect you online 24/7/365 with people, information, and opportunities to make building business easier.

4. Certified Professional Services Marketer Program

Earn professional credentials via the Certified Professional Services Marketer Program. In an industry that values certification, the CPSM program can help you build your personal brand as an expert in marketing and business development, increasing your credibility with employers, coworkers, and peers.

5. Programs and Conferences

Attend national and regional conferences and programs to explore how other professional services firms are tackling the business challenges you and your colleagues face every day. You will return to the office with innovative solutions and fresh ideas your company can put to work immediately.

6. Leadership Opportunities

Develop and practice your leadership skills by getting involved in SMPS: Volunteer to serve on chapter committees, your chapter’s board of directors, regional conference planning committees, and national task forces and committees.

7. Career and Recruitment Resources

Plan your career, gain access to advancement tools, and search for job opportunities through the SMPS Career Center.

Why Firms Support Membership


SMPS also supports the growth of A/E/C companies by providing members with:

8. National and Regional Contacts

Contacts made through the powerful SMPS network to facilitate teaming opportunities, business referrals, and knowledge of A/E/C business practices, trends, and successes.

9. Professional Development Opportunities

Opportunities to present programs, write articles and white papers, and conduct funded research are available at the local, regional, and national levels of SMPS. Through involvement in SMPS, your employees can demonstrate the thought leadership and expertise your firm has to offer clients and teaming partners.

10. A Community for Emerging Leaders

SMPS offers the emerging leaders in your organization access to the greater A/E/C community, introducing them to community leaders, exposing them to big-picture perspectives, and fueling their passion for the industry and their professions—all elements in retaining the brightest and best talent for your company. The connections made in SMPS lead directly to business opportunities with clients and teaming partners.

For more information on joining, contact Membership Director, Julia Uthe.

Ready to be a member of SMPS Dallas?