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Joining the Leadership Table: Creating a Viable Path for Marketers

April 12, 2017 @ 11:30 am - 1:00 pm

Marketers within professional services firms often hit a glass ceiling, preventing them access to a meaningful role within firm leadership. The challenge faced is to be seen as an individual who both possesses leadership potential and can meaningfully contribute to operational decision-making.

The members of this panel have all broken into various levels of executive leadership within their organizations. During this highly interactive session, the panel members will share key lessons learned in their individual journeys through an open and candid Q&A discussion session to further explore the topic of leadership and the role of marketers within the C-suite.

This program covers material relevant to SMPS’ Domains of Practice 6 and is worth 1 CEU.


Shannah Hayley, FSMPS, CPSM

Director of Marketing and Community Engagement, City of Plano

Shannah’s pursuit of living life to the fullest has taken her all over the world with various communications-focused jobs, from teaching in Kenya to consulting in the United Kingdom. After moving to North Texas in 1999, she leveraged her background in communications into marketing and business development in the professional services marketplace before transitioning into the public sector. Shannah now serves as the Director of Marketing and Community Engagement for the City of Plano, the 69th largest city in the United States. Her responsibilities include process management, strategic planning, communications and supervision of all aspects of the City’s marketing and community engagement efforts.

Shannah earned her B.S. in Communications Management (with honors) and her M.A. in Communications from Missouri State University. A Past President of SMPS Dallas, Shannah earned her CPSM designation in 2006 and was admitted to the SMPS College of Fellows in 2013.

Hattie Peterson, FSAME

Vice President of Marketing and Communications, TDIndustries

A 20-year AEC industry vet, Hattie’s experience includes everything from strategic planning and implementation to integrated marketing communications and pursuit strategy and development.  Her leadership extends beyond her vocation at TD.  Hattie has served as the Education chair and Programs chair for the SMPS Dallas Chapter.  Currently, she is active in many non-profit organizations including the Dallas Regional Chamber Leadership Dallas Alumni board and the Our Lands and Water Foundation board.  She also actively serves on the Children’s Health Red Balloon Run and Ride board and the Children’s Health Kidstruction committee.   Hattie has also been involved with the Society of American Military Engineers, which inducted her as a Fellow in 2010.

Hattie earned her B.S. in Business Administration with an emphasis in marketing from Brigham Young University.  She currently lives in Grapevine, Texas with husband Carl and two daughters, Lauryn (11) and Eliana (8).

Nancy Usrey, FSMPS, CPSM

Associate Vice President, HNTB Corporation

 Nancy joined HNTB in 2008 to help the national transportation firm leverage its experience in the design-build marketplace into a major component of their portfolio. Economic swings, project funding challenges, organizational and delivery experiments, and the thrill of pursuing and winning and yes, sometimes losing, some of the largest and most complex projects in the country color her perspective. Nancy works closely with the marketing and sales organizations in five geographic divisions to prepare teams for successful design-build pursuits. In addition, she supports HNTB’s Government Relations Team. Prior to HNTB, Nancy was a recognized marketing consultant to AEC firms, known for her understanding of Federal marketing and SF330 preparation strategies.

Nancy is a past SMPS Chapter President, a past President of the SMPS Foundation, and current President-Elect of SMPS. She was a member of the inaugural class of SMPS University and one of the subject matter experts involved in developing Markendium, the SMPS Body of Knowledge. 

Walk-ins are welcome; however, a $5 administration fee will apply at the door.

Registrations must be received 1 working day prior to the event. Cancellations are fully refundable with 24 hours or greater notice. After registration closes you will be responsible for the full cost of the program, even if you cannot make the event. To cancel your registration and receive a refund, please contact Ruth Hunter-Hill at rhunter-hill@purdy-mcguire.com.

Although payments and contributions to SMPS Dallas are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as ordinary and necessary business expenses under other provisions of the IRS.

  • Nancy Usrey, FSMPS, CPSM

    Nancy Usrey, FSMPS, CPSM

    HNTB Corporation

    Associate Vice President

  • Shannah Hayley, FSMPS, CPSM

    Shannah Hayley, FSMPS, CPSM

    City of Plano

    Director of Marketing and Community Engagement

  • Hattie Peterson, FSAME

    Hattie Peterson, FSAME


    Vice President of Marketing and Communications


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9207 Ambassador Row, Dallas, TX 75247
Dallas, TX 75247 US
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