As marketers of professional services, we aren’t just selling our company. We are selling people. But how do we get beyond the info on a bio page (or Section E of an SF330) to help individuals become known for what truly makes them great? Better yet—how do we craft this magic for ourselves?
Join Cathy Hutchison, CPSM, (VP/Director of Marketing for Idibri) for a lunch and learn with practical advice in developing personal brands. This session will touch the real-world elements of crafting an image, benefits of differentiation, winning at SEO, writing bio copy that connects, and ways to get your personal brand in front of the people you care about.
This program covers material relevant to SMPS’ Domains of Practice #4 and is worth 1 CEU.
Walk-ins are welcome; however, a $5 administration fee will apply at the door.
Registrations must be received 1 working day prior to the event. Cancellations are fully refundable with 24 hours or greater notice. After registration closes you will be responsible for the full cost of the program, even if you cannot make the event. To cancel your registration and receive a refund, please contact Julia Meade at firstname.lastname@example.org.
Although payments and contributions to SMPS Dallas are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as ordinary and necessary business expenses under other provisions of the IRS.